Questions to Truth

David Sandler said “the problem the patient brings to their therapist is never the real problem.” They may say “I’m not sleeping well” or “I’m fighting with my wife” – but that’s not the real problem, not the root cause. It’s the therapist’s job to dig deeper until they get to the bottom of what […]

Read More

Find the Real Reasons Customers Buy

In order to have a successful business, you need to know the real reason why your customers buy your products or services. To illustrate this, ask yourself… Do people buy things for the same as the reasons they say they buy things?  For example, why do people buy Starbucks? What are some of the things […]

Read More

Services to Products: How to Increase Quality

It’s critical to maintain quality and give your customers consistent results that are in line with what’s expected in their world. This is pretty overwhelming and difficult when everything is custom. So how do you maintain quality when everything is custom?  How do you find out the standards in your customers’ worlds and manage that? […]

Read More

Subscribe to Our Newsletter

We want to see more prosperous people everywhere, so we continuously develop strategies and information for making remote and cross cultural teams more effective. We’re always publishing new discoveries and strategies.