David Sandler said “the problem the patient brings to their therapist is never the real problem.” They may say “I’m not sleeping well” or “I’m fighting with my wife” – but that’s not the real problem, not the root cause. It’s the therapist’s job to dig deeper until they get to the bottom of what […]
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Find the Real Reasons Customers Buy
In order to have a successful business, you need to know the real reason why your customers buy your products or services. To illustrate this, ask yourself… Do people buy things for the same as the reasons they say they buy things? For example, why do people buy Starbucks? What are some of the things […]
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Services to Products: How to Increase Quality
It’s critical to maintain quality and give your customers consistent results that are in line with what’s expected in their world. This is pretty overwhelming and difficult when everything is custom. So how do you maintain quality when everything is custom? How do you find out the standards in your customers’ worlds and manage that? […]
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Nearshore Hiring and Company Sponsored Visas to United States
Hi, Matt Ives here with Preferati, coming from Henderson, Nevada, this morning. And today I wanted to talk about visas for your developers. When you do a nearshore hire in Latin America, it is highly recommended and extremely beneficial to the relationship if you fly your Latin American staff out once or twice a year. […]
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How to Address the Holidays Differences with Your Remote Workers
Holidays are something you’re going to need to give a little bit of attention to while setting up your Latin American team. There are a lot of holidays in Latin America. They, of course, vary from country to country and they are attended at various levels by different staff. So, first of all, you’re going […]
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