Find the Real Reason Why People Buy

In order to have a successful business, you need to know the real reason why your customers buy your products or services. To illustrate this, ask yourself… Do people buy things for the same as the reasons they say they buy things?  For example, why do people buy Starbucks? What are some of the things […]

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Services to Products: How to Increase Quality

It’s critical to maintain quality and give your customers consistent results that are in line with what’s expected in their world. This is pretty overwhelming and difficult when everything is custom. So how do you maintain quality when everything is custom?  How do you find out the standards in your customers’ worlds and manage that? […]

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