Superior Tape & Label creates customized solutions for adhesion and label printing. They wanted to focus on increasing sales for their PVC-specific labels, with an emphasis on selling to bank card producers. In order to help potential customers understand how the STL labels were so different than the ones currently available on the market, we wrote, directed, produced, and edited this short 45 second commercial.
The results of the campaign have been excellent. Interactions with the video are close to 8x the interactions on the static ads in the same campaign across Twitter, Facebook, and Adwords.