Skip to main content
Facebook Campaigns for Multi-Pronged Marketing Support
Facebook Advertising

We developed a series of Facebook ads that would maximize the three main areas of marketing that Rock-Tred does: email marketing, video marketing, and pay-per-click advertising to drive website traffic. 

The first focus of the campaign was to target contractors that were unfamiliar with the brand by offering an online guide which we produced in-house in tandem with the sales team at Rock-Tred. Additionally, we highlighted the video tips and redesigned the video landing page to drive traffic away from offsite video hosting sites (YouTube) and keep potential clients on the page longer. Finally, we ran a branding campaign that also served as a retargeting pay-per-click campaign for visitors to the site that had not taken purchasing steps on the website sales funnel.